A massive milestone for hotel F&B strategy!
The 2027 MICHELIN Guide Thailand has officially been announced, and I am absolutely thrilled to see Machri at the Pullman Bangkok King Power awarded its very first Michelin Star!
This isn't just a story about incredible food—it’s a story about strategic vision and hospitality turnaround.
A year ago, F+B Consulting had the privilege of partnering with King Power Thailand and their incredible team at Pullman Bangkok King Power.
The challenge? Unlock the property's full potential by transforming spaces within the property into a destination venue.
Through a deep dive into the market and the property's potential, we mapped out a completely new F&B strategy. One of our core recommendations was to create a destination Modern Thai restaurant deeply rooted in heritage recipes, offering an authentic yet elevated dining experience.
We suggested structuring the operation as a Joint Venture with a celebrity local chef and securing a strategic asset investment to mitigate risk while driving high-yield value for the hotel.
Fast forward to today, and that vision is a reality. Machri has not only redefined the property's dining landscape but has also achieved the ultimate culinary accolade.
This is our way of reimagining hotel F&B. When you align a robust commercial strategy with exceptional culinary execution, you don't just fill seats—you create a Michelin-starred destination.
Huge congratulations to the talented culinary team led by Chef Tap (Supasit Kokpol, of Coda fame), the service teams at Machri, the leadership at Pullman Bangkok King Power, and everyone at King Power Thailand who believed in this bold strategy.
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