Services
We operate in three distinct areas of Food and Beverage services: Concept Strategy and Creation, Franchise Representation, and third-party operational Management. These business pillars underscore the company’s ambition, with restaurant and bar concepts that are created, scaled, and managed. With a global presence, F+B aims to leverage its deep industry expertise to be the go-to partner for brands seeking to innovate and grow in the competitive hospitality market.

Concept Strategy & Development
We deliver solutions, data, insights, and global trends to create cutting-edge concept strategies. We are committed to providing high-quality dining and bar experiences, as well as trendsetting lifestyle concepts, alongside sound business advice.
Our four-step methodology to bring ideas to life.
-
Market Insights & Strategic Vision
-
Concept Creation
-
Concept Deployment
-
Launch & Execution
Franchise
We proudly serve as the official licensing representative for Riccardo Giraudi Hospitality Concepts and Soho Hospitality Restaurants & Bars, with a portfolio of over 15 distinguished restaurant brands operating in 40 locations across the globe.
We identify ideal partners and providing continuous operational support with brands range from modern luxury lifestyle to heritage and cool fine casual brands, celebrated for their exceptional culinary experiences and innovative dining concepts.


Management
OPERATIONAL THIRD-PARTY MANAGEMENT
Partnering with brand owners, investors, or landlords, hoteliers, we offer an independent third-party management model under our restaurant and bar white label. We take control and ownership of delivering a superior dining experience and driving business performance, while optimizing owner returns.
BUSINESS DEEP-DIVE & TRANSFORMATION
We offer a three-phase methodology that helps struggling restaurants get back on track and optimize business performance and customer experience. Our process includes a comprehensive audit, gap analysis, strategic roadmap, and execution support to improve performance and owner returns.

Concept Strategy

1. Market Insights
We dive deep into local markets, combining our Ability to identify emerging trends, changing consumer behaviours, and competitive landscapes to craft solutions that truly resonate.
-
Market study & Benchmarking
-
Customer Insights & Behaviors
-
Emerging Trends and Opportunities
-
Opportunity Mapping
-
F&B Strategic Vision
-
Business Case

2. Concept Creation
We develop a compelling and differentiated restaurant concept that resonates with the target market by leveraging insights from market trends
-
Creative Storytelling: to infuse narrative into the concept, menus, rituals, and marketing.
-
Guest Experience Mapping to choreograph end-to-end emotional guest journeys.
-
Interior Design Brief, space plannin
-
Kitchen & Bar Brief

3. Concept Deployment
We oversee the concept deployment, design, and technical development to ensure that each F&B remains on point. We build the Concept book, including Operational, Design, Technical, and Brand Manuals.
-
Full menu development
-
Scenography - Multi-Sensory Thinking: Understanding of ambiance, lighting, scent, music, and storytelling.
-
Graphics – Branding, logo, collateral, signage, and digital
-
Marketing Activation brief

4. Launch & Execution
It is all about Execution
We ensure smooth and effective transitions, delivering the project into operation and long-term consistency with an effective marketing activation.
-
SOPs for service, bar and kitchen operations
-
On-site training tailored to the concept and team dynamics
-
Food and Drinks curation
-
Pre-opening support and testing
-
Post-opening quality audit to maintain and raise standards
Management

Third-Party Operational Management
Under our restaurant and bar white label, we partner with brand owners, investors, hoteliers, or landlords to offer an independent third-party management model. We take control and ownership of delivering the dining experience, focusing on the top line and profitability while optimizing owner returns.
We provide end-to-end operational and business management for existing or new concept or franchise restaurants.
Deliverables
Pre-Opening, Business Takeover, day-to-day operational management, customer experience, Revenue, and P&L Business Performance, Marketing, recruitment and training, administrative management support.

Deep Dive Analysis & Transformation
We propose a three-phase methodology to optimize your business performance and customer experience. This includes a 360-degree deep-dive audit, internal and external gap analysis, a strategic roadmap, and support for crucial execution to outperform.
Deliverables
1. Deep-Dive Audit
Internal and external analysis
2. Strategic Road Map
Gap Analysis
3. Implementation
Roadmap Execution and Support




