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“Successful restaurants are not built by accident. They require strategic planning, expert guidance, and continuous optimization to thrive.”

As a Restaurant Consultant, F+B exists to empower F&B's business strategy to thrive by blending concept development with creativity, stories, and operational excellence. We aim to transform these experiences into moments of delight, driving emotional impact and restaurant profitability.

Why we stand out

We don’t just advise our clients—we partner with them every step of the way. Our approach goes beyond recommendations; we provide data-backed proof, dive deeper when needed, and align our success with theirs. We foster a truly collaborative environment to ensure open communication and shared decision-making. Our commitment to execution leads to longer engagements and deeper, more impactful results.

Independent Mindset

We create food and beverage concepts and craft experiences that captivate and deliver results. Every project is approached with fresh creativity and an independent restaurateur mindset backed by a proven, disciplined management approach that ensures success.

Bespoke & Locally Relevant

We customize our consulting approach to meet your unique needs, enhancing the distinct needs of each location and enriching the guest experience. We don’t follow trends; we set them, ensuring your offerings are always fresh and compelling.

Measurable Solutions

We only develop real solutions with measurable results. We focus on solving specific, high-impact problems for our clients. 

Some of our customers

With over 400 restaurants created or managed, we work with independent restaurants, hospitality Groups, Casinos, and Real-Estate Developers.

Expertise

We operate in three distinct services, and these business pillars underscore the company’s ambition with restaurant concepts created, scaled, and managed. With a global presence, F+B aims to leverage its deep industry expertise to be the go-to partner for brands seeking to innovate and grow in the competitive hospitality market.

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Dining & Bar Concepts

We deliver solutions, data, insights, and global trends to create cutting-edge concept strategies. We are committed to high-quality dining and bar experiences and trendsetting lifestyle concepts with sound business advice. We also help struggling restaurants get back on track.

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Franchise

We proudly serve as the official licensing representative for an impressive portfolio of over twenty distinguished restaurants and bars, each offering unique Premium Lifestyle brands. These esteemed establishments are part of the renowned Riccardo Giraudi Hospitality, Soho Hospitality, and AS&Ce Partners, celebrated for their exceptional culinary experiences and innovative dining concepts.

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Third-Party Management

Our white-label brand offers third-party independent day-to-day management that helps owners deliver a better dining experience. We focus on the top line and profitability while optimizing owner returns.

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Restaurant & Bar Concept

We utilize data analytics and market insights to offer evidence-based recommendations, ensuring our solutions are founded on facts and proven to yield results. Our customized approach unfolds in four key phases, delivering comprehensive guidance at every step. We craft a seamless journey with sound business advice by integrating strategic insight, creative ingenuity, narratives, and operational expertise that turns your vision into success.

  • 01 |  Insight & Vision

    FROM DATA & MARKET INSIGHTS TO STRATEGY

    Market Survey | Customers Profiling | F&B Vision | Space Programming | Financial Modelling

  • 02 | Concept Development

    BESPOKE CONCEPT STRATEGY

    Brand Strategy & Territory | F&B Concept Development & Story | Food & Drinks Programming | Service Experience | Interior Design | Technical Brief | Business Plan

  • 03 | Concept Deployment

    BRAND GUARDIANSHIP - KEEPING CONCEPT ON TRACK

    Food and Drinks Detailed Menu | Signature Recipes | Scenography & Music Identity | Design & Technical Assistance | Brand Identity & Menu Design

  • 04 | Launch & Execution

    FROM CONCEPT TO REALITY & REFINEMENT

    HR Support | Training | Marketing Activation | Pre-Opening Assistance

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Franchises

We proudly serve as the official licensing representative for an impressive portfolio of over twenty distinguished restaurants and bars, each offering unique Premium and fine casual Lifestyle brands

beef Bar Monaco

Riccardo Giraudi Hospitality

F+B proudly represents RGH, offering exclusive franchise and management opportunities for a diverse portfolio of over 40 restaurants under 17 acclaimed brands. Giraudi Hospitality, known for its commitment to high-quality dining experiences and trendsetting lifestyle concepts, includes a range of innovative restaurants and culinary brands tailored to cater to diverse tastes and dining preferences. Each brand represents a unique gastronomic identity, from high-end Beef Bar to vibrant Asian and Mediterranean concepts, with meticulously developed franchise models that ensure seamless operations, strong brand consistency, and a compelling return on investment. 

Soho Hospitality

Founded by Rohit Sachdev, Soho Hospitality entered the F&B business in 2012 with the development of Above Eleven, a Peruvian Japanese rooftop bar and restaurant in Bangkok. It quickly became one of the city's most popular venues.

Concepts: Above Eleven | Charcoal Tandoor Grill | Havana Social Club | APT 101 | Yankii Robatayaki 

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Loulou Singapore

ASC&E Partners

Based in Singapore, ASC&E Partners proposed casual-chic concepts focusing on value and service experience. 

Concepts: Josephine French Bistro & Wine Bar | Loulou French Mediterranean | Naema Modern Moroccan

Third-Party Management

Partnering with brand owners, investors, or landlords, we offer an independent third-party management model under our restaurant and bar white label. We take control and ownership of delivering the dining experience, focusing on the top line and profitability while optimizing owner returns.
We provide end-to-end operational and business management for any existing or new concept or franchise restaurant, from pre-opening to recruitment to day-to-day on-site operations and back-office support functions.
Our management approach focuses on achieving our client’s objectives, elevating the customer experience, maximizing operations and experiences, and improving brand equity and asset value.

Third-Party Management Services include: 360 Deep-Dive Audit when takeover | Pre-Opening | Day-to-Day Operation | Revenue & P&L | Customer Experience | Sales & Marketing Activation | Recruitment & Training

Business Analysis & Transformation

Our three-phased program to help optimize Restaurants' profitability or prepare for F&B Conversion 

  • 1 | 360 Deep-Dive Audit

    External and Internal Analysis | Competition SWOT | Business Performance Review | Menu Engineering | Pricing Structure | F&B Quality | Service Experience | People and Skills | Design and Scenography | Process Effectiveness | Marketing Activation.

  • 2 | Strategic Roadmap

    GAP Analysis | Summary & Conclusions | Prioritize Opportunities | Design the Strategic Roadmap

  • 3 | Implementation

    Support the execution of the strategic roadmap | Monitor Progress | Refine the strategy
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Recent posts

Latest News and Updates

Projects Gallery

A few Pieces of our Work 

Franchised Brands Gallery

Riccardo Giraudi Hospitality

Franchised Brands Gallery

Franchises ASC&E Partners - Soho Hospitality

About F+B

A creative and strategic Lifestyle Hospitality Advisory Company

We are a fully integrated food & beverage consulting company specializing in Restaurant and bar concept strategy, franchise solutions, and operational management. We are committed to high-quality dining and bar experiences and trendsetting lifestyle concepts with sound business advice.
We exist to empower hospitality businesses to thrive by blending creativity, strategy, stories, and operational excellence.  We aim to transform these experiences into moments of delight, driving emotional impact and sustainable profitability for our clients.

Our offices are located in Singapore, Dubai, and Paris

Our Strategic Business Partners

We unite world-class experts across the hospitality spectrum to create unparalleled dining destinations. 
We are the strategic partners for property owners who turn vision into reality.

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Fabrice Blondeau

Founder & CEO - Concept and Business Strategy for restaurant and bar. With 30 years of experience in F&B business and operations, Fabrice worked for Michelin Stars restaurants, Four Seasons, Hyatt, and Raffles, and was regional and global Head of F&B for Accor before founding F+B in 2016. 

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Bruno Menard 2

Bruno Menard

Culinary Director - 3 Michelin-Star Chef Recipient - President of Bocuse d'Or Singapore. With 35 years of experience in France and Asia, where he obtained 3 Michelin Stars at L'Osier Tokyo, Bruno controls the Food Menu for Restaurant Concept Development and pre-opening culinary training.

https://menardbruno.com/

 

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lorenzo

Lorenzo Antinori

Mixology Director - Native from Roma, Italy, Lorenzo brings deep expertise in mixology, having worked for Best Bar in Europe and Asia before founding Bar Leone in Hong Kong, where he was awarded #1 Asia 50 Best Bars and #2 World 50 Best Bars in 2024.

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Othmane Amrani

Othmane Amrani

Operations—Opening Management. Originally from Morocco, Othmane has a large International experience in hospitality, having worked in France, Dubai, Hong Kong, Bangkok, and Singapore.Othmane is the Founder of ASC&E and Restaurants Josephine, Loulou, and Naema in Singapore

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Our Strategic Business Partners

Branding, Scenography and Interior Design

Fabrice Burtin 2

Fabrice Burtin

Brand Strategy - Creative and passionate about building customer-centric brands for the hospitality and lifestyle industries, Fabrice founded BRTN to create visionary and transformative brands as engines for companies to drive performance and support their goals.

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Grace Sun - Creative Design

Grace Sun

Interior and Art Design - Grace has over 20 years of experience in design and project management, business development, and client relations for the interior and art design world. Her career has spanned working in in-house interior design consultancy, as a design and art director for hotel developers, and as owner representative for Greater China and Asia Pacific hospitality projects. As Founder of DCA, Grace provides the vision and support for the team, the direction of design, and the dialogue between owner, operator, interior designer, and artists.
www.designcollabassociates.com/

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Alex Lo Giudice

Alex Lo Giudice & Dennis Tan

Architect and interior designer. Alex has led and managed Architectural and Interior Design firms in Italy and Singapore in the Residential, Hospitality, and F&B sectors. He has also been involved in the interiors of prestigious projects in Asia, China, and Africa.  Dennis Tan joined Wilson & Associates in 2006 as a design developer, and with his previous F&B experience and tenure at TCA Asia (Tony Chi Associates ), he was placed under a studio setup within WA named Blueplate. In 2011, Dennis was made design director and took full responsibility for the studio and had accumulated current & completed over 40 Hotels with 100 F&B outlets & various spaces. 

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Pascale Perruchot

Pascale Perruchot

Branding Music Content and Scenography—Pascale is in charge of the Music Brand identity, from our concept brief through music curation, design, scheduling, and broadcasting. Pascale and her husband founded Music Eye View in 2012, a consulting agency for Music Branding, Music Design, and Sound Design for Brand Communication, Retail, Luxury, Fashion, Hospitality, and events.

https://www.musiceyeview.com/

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Contact Us

Get in touch with us

  • 1 Keong Saik Road, The Working Capitol, Singapore 089109

  • info@fbconsulting.biz

  • +65 9018 6945

  • Offices

    Singapore - Dubai - Paris

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